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河南省芝元堂药业有限公司

20

2023

-

05

好品质铸就硬品牌，芝元堂亮相中国品牌日活动，擦亮南阳中医药“金字招牌”

5月10日-5月14日，由国家发展改革委联合中宣部、工信部、农业农村部、商务部、国务院国资委、国家市场监管总局、国家知识产权局和上海市人民政府共同主办的2023年中国品牌日活动在上海世博展览馆举行。

本次中国品牌日活动的主题为“中国品牌，世界共享”，年度品牌日主题为“品牌新力量，品质新生活”。随着经济的快速发展和人们生活水平不断提高。品牌建设已经成为一个至关重要的议题，为满足人民对美好生活的需求，越来越多的中国企业加快品牌建设、塑造品牌优势，以品牌战略推动企业高质量发展，进而成为推动品质消费的重要力量。正因如此各行各业数千家国内自主品牌齐聚上海，共襄盛会，讲好中国品牌建设的故事。

 

芝元堂药业代表南阳市企业参展“中国品牌日活动”。共选取了中药饮片、花茶系列、艾灸仪、艾条、艾柱、艾草眼贴、艾草泡脚包等20余种参展产品，吸引着络绎不绝的观展游客纷纷驻足观看咨询、洽谈合作。

 

芝元堂药业十年如一日始终秉承“学医圣悬壶济世，用善心精致良药”的企业使命。近年来，公司积极响应总书记和中央关于中医药事业和产业发展的指示精神，以“传承、创新、发展”为主题，以方城县中医药现代产业园中药材种植为基础，以研发生产艾灸智能设备为突破口，以实现中药配方颗粒5000吨为目标，全力打造以丹参、南阳艾等仲景品牌中药材为主的特色产业，助推乡村振兴。坚持深植品质之“根”，才能涵养更为茂盛的品牌之“叶”。

 

地处八百里伏牛山的南阳，凭借独特的地理位置和气候环境，自古便有“天然药库”的美称。芝元堂药业为充分发挥南阳得天独厚的中药材资源，已分别在方城县古庄店、拐河、四里店、券桥、杨集等乡镇投资建成2万亩中药材种植基地，带动当地农户1000余户增收、致富。也为打响以“裕丹参”、“南阳艾”为主的仲景品牌奠定坚实基础。

 

除天然的艾草优势以外，芝元堂药业与河南农业大学开展合作共同培育出新型艾草品牌南阳艾2号（芝元1号），其具有根茎粗壮、叶片肥硕等特点。而在种植阶段，为打造出精品南阳艾，采用仿野生种植手法，使用有机肥料，采取人工除草，从品种到种植全方位保证艾草品质。

 

 

公司同时深耕艾草中下游产业，其中艾灸智能设备项目主要以研发艾草加工设备系列、智能艾灸仪系列、便携式艾灸仪系列、艾制品生产机械、食品机械五大类共计40余种产品，并已申报国家专利30多项。与此同时，芝元堂药业于2016年取得中药饮片级艾制品生产许可证，可生产各类药品级艾绒、艾柱、艾条，并在此基础上守正创新，运用现代科技，将艾草融入养生健康、医疗保健、个人护理、文旅用品等领域。传承中医经方、验方精华，科技赋能，研发出真正适合国人体质的中医药产品。以硬品质铸就好品牌。

国家崛起的背后，往往是一批品牌的强势崛起，也是技术创新与人民美好生活需要的同频共振。这也是参展中国品牌日的初心，充分发挥品牌引领作用，激发企业创新创造活力，充分提升产品品质，让越来越多的国货品牌走进千家万户。

 

中医药文化作为我国的优秀传统文化，国之瑰宝。为弘扬中医药文化，国家出台了一系列做大做强中医药产业的激励政策。其中艾草作为南阳中医药的亮点并作为重点产业已成为南阳市打造“全球中医圣地、全国中医高地、全国中医药名都”的重要抓手。

 

芝元堂药业作为南阳市艾制品骨干企业将以中国品牌日活动为契机，依托中药材种植基地，继续提升研发能力，完善研发支撑体系，深耕艾草全系列深加工产品、智能艾灸设备等领域，积极进取，开拓创新，打造承载独特健康理念的核心产品品牌。助力大健康产业发展。

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“推进三产融合，共建世界艾乡”，芝元堂药业应邀参加第六届中国艾产业发展大会开幕式及第六届中国艾产业高质量发展论坛

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